To answer this question, it helps to understand how existing food retailers deal with different flows. In chronological order, they are responsible for the flow of relationships, goods, information, communication, orders, deliveries, documents and money. The same responsibility applies to Koopernikus and Lightwave. But we differ in the way we handle the various flows.
- relationship & communication:
We promote and mediate direct relationships between producers and buyers.
Traders have a relationship with both, but producers and buyers do not know each other. - Goods & trade
We create space where producers can sell their goods directly to buyers.
Traders buy the goods and sell them on. - Information:
We show transparently who receives how much in the value chain.
Most retailers do not do this because otherwise there would be a need for discussion. - Orders & documents:
Lightwave simplifies the order & document process.
Many retailers still have difficulties with the digitalization of such processes. - Delivery:
We deliver the goods directly when they are fresh and only need one transshipment point.
Many retailers need a lot of storage space to store the purchased products and deliver them when they are sold. - Money:
At Koopernikus and Lightwave, we receive a cost-covering revenue share of 2.5% for our services, with 6-10% for logistics and 0-7% for warehousing. Dealers claim at least 25-35% margin including logistics.
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